Eventually, You Will Become a Technology Company
November 2nd, 2009 | Published in Idea | 1 Comment
I ran across this the other day from Opposable Planets and thought it was very poignant. Of course I didn’t “star” when I had the chance and spent over an hour reviewing my Twitter feeds and doing Google searches looking for it before finally tracking it down via RSS.
I’m working on a series of posts that deal with making us (myself included) better consultants, changing the old sell & deliver model that rewards the wrong side of the equation and nets our clients a “net-static” solution at best. The theme will be to quit proposing a “business as usual” stance. All too often, we as consultants tell companies, “You’re not in the ‘so-and-so’ so you need to focus on your core strengths.” Maybe that’s not the right answer anymore.
Things are changing. Rapidly. The old solutions are just that…old. It’s time we start embracing the change and tell our clients, “Sorry, you used to be an insurance/medical/financial company, but now you are a technology company – and you’re doing it wrong.”
November 3rd, 2009at 4:18 am(#)
Thanks for the link to Opposable Planets. I think the punchline is that many companies do not view technology as a core competence. They think of it in terms of operational effectiveness and incremental gain. But as all forms of information flow get subsumed by the network, companies that view it as core to their success will overtake those that do not.